Madeline Paterson speaks at the ABP Annual Conference

14th May 2014
Association of Business Psychologists logo

The Association of Business Psychologists annual conference is the key annual event for business psychologists and I was delighted to have been asked to present. I joined other speakers from NHS, HMRC, Capita, TMP Worldwide and other leading organisations. The conference had more than 30 expert sessions from a range of leading organisations speaking on ‘delivering more with less’.

I presented a paper titled, It’s All About You. Most independent consultants and small businesses just don’t have the budgets to commit to advertising or serious marketing and it’s increasingly hard to justify the spend. I argued that my audience was in a prime position to use their ‘self’ to communicate their services, their unique proposition and to engage with potential clients in innovative ways. After all, who better than a psychologist to understand new communication channels and to communicate with authenticity? Who better than they to understand the requirements and nuances of interaction? The challenge, for all of us, is less in using the tools, than it is in believing that you truly have something to say, that you can be yourself. New opportunities when we put our self out there. So, it’s all about you now. Are you prepared to give it a try? #itsallaboutyounow


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University of Southampton

Coaching, teaching and employability projects to develop academic staff, students and researchers. I career coached MBA students each year and project managed the design of a massive open online course (MOOC) on Digital Marketing, attracting 17,000 learners.


Writing national guidelines to help staff manage internships and placements

St. George’s Hospital

Working on career development strategies with early career researchers

National Oceanography Centre

1-1 career coaching to develop awareness of careers outside academia

Elsevier Publishing

Working on the future of publishing with European Marketing Directors


Designing and producing online and video based learning for IBM (UK) Sales

Oxford Brookes University

Team coaching and 1-1 coaching for education professionals

Open University

Leading teams of writers and media developers to design and deliver flexible distance learning

CGI | Admiral plc | Logica plc

Working with clients to train their staff online and as Admiral’s Corporate Marketing Manager

Isle of Wight Council

Coaching and support for staff affected by change and redundancy

University College London

Designing online learning for university professionals

Land Registry

Writing and sub-editing online versions of the Land Registry Annual Report

University College of Estate Management

Consulting to other universities and working with tutors to produce online learning

Royal Agricultural University
Centre for Empowering Patients and Communities

Project management of an online course to empower patients with long term health conditions

Education consulting

“Madeline is always spot on, always reliable, great to work with.”

(Partner in a university online learning project)