Universities shift

17th May 2021

The shift to online teaching and learning happened incredibly fast. Some university teachers were simply been asked to convert everything they do to PDFs and/or synchronous video lectures – while others have the benefit of learning technologists and educational technologists at hand to help them redesign their modules.

How about your institution – what is it doing? What are the expectations in your own academic community and for your students? What plans  are you making for the rest of 2021 and beyond? If you’d like a chat about the future of teaching and learning in universities, please give me a call. 

May 2021 update During this period, I have worked with three universities on various improvement projects, helping them to revisit their assumptions and processes; to reshape and rewrite their teaching resources so that they worked more effectively online; to find new types of teaching resources; and to rethink their relationship to various teaching technologies. The affordances that various technologies provide are best identified by teachers themselves – when they see what a technology can help them to achieve for their students. The key is to focus on students, their challenges and goals, their learning and achievements. 

the word, shift
Making the shift to online teaching
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University of Southampton

Coaching, teaching and employability projects to develop academic staff, students and researchers. I career coached MBA students each year and project managed the design of a massive open online course (MOOC) on Digital Marketing, attracting 17,000 learners


Writing national guidelines to help staff manage internships and placements

St. George’s Hospital

I helped researchers formulate their personal career development strategies

National Oceanography Centre

I provided one-to-one career coaching to develop awareness of careers outside academia

Elsevier Publishing

I worked on a ‘future of publishing’ programme with Elsevier’s European Marketing Directors


I designed and produced online video learning for IBM (UK) Sales

Oxford Brookes University

I provided team coaching and one-to-one coaching for education professionals

Open University

I led teams of online learning writers and media producers to design and deliver supported online learning

CGI | Admiral plc | Logica plc

I consulted with corporate clients to produce online staff training and then worked as Admiral’s Corporate Marketing Manager

Isle of Wight Council

I supported council staff affected by a redundancy programme

University College London

I designed online learning for university professionals

Land Registry

I wrote online versions of the Land Registry Annual Report each year for five years

University College of Estate Management

I worked as digital project manager to introduce online learning to other universities and supported the Careers service

Royal Agricultural University

I introduced a new method for designing online learning modules, enabling RAU to teach online during the pandemic

Centre for Empowering Patients and Communities

I project managed an online course to empower patients with long term health conditions

Education consulting

I sometimes work as a consultant. “Madeline is always spot on, always reliable, great to work with” (partner in a university online learning project).