With extensive online learning experience, I identify requirements, establish a clear content strategy and use a systematic process for learning design and content production.

Online Learning Design

I help to clarify your goals, establish a clear process, select technologies and bring the right team together to deliver effective online learning.

Online Courses

Refining online learning programmes for 2021 and beyond? I specialise in helping institutions move to online learning using proven online pedagogies, processes and baseline standards that keep things simple.  
Professional experienced man in a career coaching session

Learning Content

Learners need to have engaging learning activities and content that helps them to reach their potential. I am experienced in advising content specialists and in producing engaging content with them to meet specific objectives.

Project Implementation

Good implementation involves online learning specialists and learning technologists collaborating effectively with the academic community. We will establish clear goals and use straightforward communication.

None of us knows what the next change is going to be, what opportunities lie around the corner.

~ Kathleen Norris

Thank you for giving me guidance at a time when the workload seemed a bit too much to tackle and the task too big to live up to. You have given me tools to understand how important little steps are.

~ Milan
University of Southampton

Coaching, teaching and employability projects to develop academic staff, students and researchers. I career coached MBA students each year and project managed the design of a massive open online course (MOOC) on Digital Marketing, attracting 17,000 learners


Writing national guidelines to help staff manage internships and placements

St. George’s Hospital

I helped researchers formulate their personal career development strategies

National Oceanography Centre

I provided one-to-one career coaching to develop awareness of careers outside academia

Elsevier Publishing

I worked on a ‘future of publishing’ programme with Elsevier’s European Marketing Directors


I designed and produced online video learning for IBM (UK) Sales

Oxford Brookes University

I provided team coaching and one-to-one coaching for education professionals

Open University

I led teams of online learning writers and media producers to design and deliver supported online learning

CGI | Admiral plc | Logica plc

I consulted with corporate clients to produce online staff training and then worked as Admiral’s Corporate Marketing Manager

Isle of Wight Council

I supported council staff affected by a redundancy programme

University College London

I designed online learning for university professionals

Land Registry

I wrote online versions of the Land Registry Annual Report each year for five years

University College of Estate Management

I worked as digital project manager to introduce online learning to other universities and supported the Careers service

Royal Agricultural University

I introduced a new method for designing online learning modules, enabling RAU to teach online during the pandemic

Centre for Empowering Patients and Communities

I project managed an online course to empower patients with long term health conditions

Education consulting

I sometimes work as a consultant. “Madeline is always spot on, always reliable, great to work with” (partner in a university online learning project).