Coaching through the recession
Addressing meaning and purpose in coaching sessions helps people to be more creative, more productive and reach their full potential, suggests a survey of more than 1,000 coaches carried out by Coaching at Work and the Association for Coaching. Top of the benefits cited were:
- increased work productivity (20 per cent)
- helping people reach their full potential (19 per cent)
- working out whether people were aligned with their jobs (17 per cent)
- increasing their creativity (15 per cent).