Coaching comes of age

9th December 2008

Reading the Chartered Institute of Personnel & Development report (2007) on buying coaching services, “coaching has now come of age. Where it was once novel and innovative, it has become a routine intervention, with 71% of organisations using it as a method of developing people.”

“Coaching has spread far and wide, from the knowledge-based high-value companies in the private sector through to the big pillars of the public sector, such as health, education and policing. It has also spread through the third sector, helping to build leadership and capability and helping to engage workers and volunteers. Railway companies such as Southern Trains use it to drive performance and productivity, increase customer satisfaction and reduce turnover. The Metropolitan Police has used it to effect massive cultural change, and companies from all over the private sector have used it to develop careers, build customer loyalty and to deliver change.”

“Managers must continue to use performance management strategies, exercise leadership, manage well-being and demonstrate a range of other skills. Coaching is the common denominator in making these work effectively and in linking them to employee development, engagement and organisational performance.”

“Perhaps as we enter more constrained economic times, the value of coaching as a continuous improvement process, which helps people to lead, change and adapt, will come into its own.” (CIPD, 2007)

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University of Southampton

Coaching, teaching and employability projects to develop academic staff, students and researchers. I career coached MBA students each year and project managed the design of a massive open online course (MOOC) on Digital Marketing, attracting 17,000 learners.


Writing national guidelines to help staff manage internships and placements

St. George’s Hospital

Working on career development strategies with early career researchers

National Oceanography Centre

1-1 career coaching to develop awareness of careers outside academia

Elsevier Publishing

Working on the future of publishing with European Marketing Directors


Designing and producing online and video based learning for IBM (UK) Sales

Oxford Brookes University

Team coaching and 1-1 coaching for education professionals

Open University

Leading teams of writers and media developers to design and deliver flexible distance learning

CGI | Admiral plc | Logica plc

Working with clients to train their staff online and as Admiral’s Corporate Marketing Manager

Isle of Wight Council

Coaching and support for staff affected by change and redundancy

University College London

Designing online learning for university professionals

Land Registry

Writing and sub-editing online versions of the Land Registry Annual Report

University College of Estate Management

Consulting to other universities and working with tutors to produce online learning

Royal Agricultural University
Centre for Empowering Patients and Communities

Project management of an online course to empower patients with long term health conditions

Education consulting

“Madeline is always spot on, always reliable, great to work with.”

(Partner in a university online learning project)