A true story

27th February 2011

A freelance supplier gets a call from a researcher. A telephone interview with a Producer at a video production company takes place within 30 minutes. At the end of the interview…

Supplier: “So, how did you find me?”

Producer: “We found your website on Google, read the client testimonials, looked you up on LinkedIn, checked you out on Twitter and saw you were a Career Coach.”

Supplier: “So tell me more. Shall we meet up?”

[youtube http://www.youtube.com/watch?v=Wmg5OWlktQ8?rel=0&w=280&h=188]

Here is a clip from the resulting video… The DVD, Leaving The Public Sector, is out soon. Social media really does work for professional people. We all need to look after our personal brand – especially if we are looking for new opportunities!

You can pre-order the DVD at a discounted price (and get discounts on other DVDs in the series) if you contact us direct.

Please let people know if you liked this:
University of Southampton

Coaching, teaching and employability projects to develop academic staff, students and researchers. I career coached MBA students each year and project managed the design of a massive open online course (MOOC) on Digital Marketing, attracting 17,000 learners.


Writing national guidelines to help staff manage internships and placements

St. George’s Hospital

Working on career development strategies with early career researchers

National Oceanography Centre

1-1 career coaching to develop awareness of careers outside academia

Elsevier Publishing

Working on the future of publishing with European Marketing Directors


Designing and producing online and video based learning for IBM (UK) Sales

Oxford Brookes University

Team coaching and 1-1 coaching for education professionals

Open University

Leading teams of writers and media developers to design and deliver flexible distance learning

CGI | Admiral plc | Logica plc

Working with clients to train their staff online and as Admiral’s Corporate Marketing Manager

Isle of Wight Council

Coaching and support for staff affected by change and redundancy

University College London

Designing online learning for university professionals

Land Registry

Writing and sub-editing online versions of the Land Registry Annual Report

University College of Estate Management

Consulting to other universities and working with tutors to produce online learning

Royal Agricultural University
Centre for Empowering Patients and Communities

Project management of an online course to empower patients with long term health conditions

Education consulting

“Madeline is always spot on, always reliable, great to work with.”

(Partner in a university online learning project)